To Michael, content is king. It’s an effective way of connect with users and as a content marketer, Michael believes it to be the cornerstone of any engagement strategy.

Michael has played a key role in creating robust content-led marketing strategies in several organisations.

As a result, his editorial portfolio features a diverse range of subject topics ranging from the behaviour of Asian consumers to the impact of blockchain technology on supply chains.

Michael also has experience producing newsletters and whitepapers. In addition, he’s well versed in website management, and inbound and outbound marketing.

You can get in touch by messaging with Michael on LinkedIn.